Keith Negus-Cyclic model of Pop.
1. NEW MUSIC EMERGING
eg youtube, small band in local bar
2. BUILD A FAN BASE
online , physical
(a niche audience)
3.RECORD LABELS RECOGNIZE THEM
independent label signing
4. PROMOTION
(music is more important at this moment)
gigs, audience is building,album and single releases
constructing there brand image
5. AUDIENCE GETS BIGGER
money, Major record labels get intrested,buy the rights
6. MUSIC VIDEOS
gets more global, more money, brand image starts to change
music becomes mainstreamed
huge fan base
becomes conventional genre
product to be manifactured and sold
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