Monday 24 September 2012

Jay-z "99 Problems" Music Video

Jay-z : '99 problems'


              
                                             


Notes taken whilst watching the music video

- fast paced editing 
-black and white
-gangster 
-run down estate area 
-refernces to crime
-graffiti 
-hoods balaclavers
-women being sexulised
-religion
-death
-young criminals
-dogs
-exit signs


  • Black and white, dull , gritty surroundings reflects poverty within the estate.

  • P.O.V shots at the start going up the stairs of the station, showing us all around introducing us to Brooklyn 

  • Things that represent genre hip-hop rap:Guns, criminal activity, balaclavas, graffiti, suitcase of money/drugs in the boot, police search, mainly black cast/ race tensions, run-down urban area of brooklyn, girls in bikinis, base ball caps, baggy jeans,hoodies, bling, street dancing.







  • intertextual refrence to rick rubens (founder of death jam) 

  • lots of close-ups on Jay-z
  • record shop scene emphasising musical integrity
  • wedding photo in the bacground of a scene showing the one treasured memory as they dont have alot of good memorys living in a poor area

  • low angle shots of Jay-z makes him seem powerful puts the audience in awe of him 

  • exit signs crop up throughout- a reoccuring motif
  • reoccuring of the 'diamond' also seen in the video referencesrock nation -promoting others on the label as well as himself


  • voyeuristic treatment of women although there are few shots of women throughout the video less than expected from the genre- this amplifies the message of the song that hes got lots of problems but "a bitch aint one" 
  • the cuts keep up with the pace of the song
  • shots of the police officer lip syncing 
  • shaky constant movement of the camera - represents his eventfull, hectic lifestyle, unpredictable.
  • tv screen of Jay-z face shown within the video screen- sets up the notion of looking













                

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